A Seamless Paradigm Of Collaborative Customer Experiences
Driving Consistent Channel Experiences On Automation, Analytics, And
Today, 80% of consumers leverage multiple channels in their buying journey. Yet, multi-channel marketing to engage separately across channels doesn’t meet customer expectations. Not only do brands need to craft a seamless and consistent omnichannel experience, but they need to take it a step ahead – leveraging data to contextualize and personalize experience delivery.
Our team leverages Data and AI to develop a forensic understanding of consumer persona and preferences, channeling customer-centric decisions. The outcome is contextualized and seamless omnichannel operations for united conversations and improved CX.
Avenues To Channelize Omnichannel Ops
AI to analyze voluminous datasets across multiple marketing channels, understand customer persona, and predict customer actions.
Data-driven personalized content recommendations to match customer expectations and bring delight.
User research and experience design-driven meaningful interactions across the entire buyer journey to maintain and improve CX.
Areas Of Expertise
Towards Contextualized Omnichannel CX On Customer Understanding
Marketing automation expertise and supported technology stack that enables
- Integration with CRM, CMS, and Analytics tools
- IP Warmup
- List building & Segmentation
- Campaign Run & Goal tracking
- Revenue Performance Management
- Campaign Analytics
- Performance and Operational Dashboard
Diverse insights to provide a complete view of customer experience data
- Perspective of customer persona
- KPI deviation alerts
- Highlights customer roadblocks and channel issues
- Quantifying customer impact on channel actions
- Issue resolution with time saved on search
- Data-driven insights on the customer journey
Content management focus to drive better personalization
- Omnichannel CMS integration support
- Focus on Headless CMS to optimize and publish the same content
- Personalization of content for better engagements
- AI-driven content management
Scope Of Our Service
Driving engagement at customer interaction points through campaign automation and contextualized customer experiences on capable Martech platforms for personalization and RoI.
We involve CX management driven by artificial intelligence and integration of decision and engagement engines – both driving detailed insights on customer interactions.
Multiple touchpoints across marketing channels often involve a company’s partner network. We define and ensure experience standards, based on client brand and SLAs.