Segmentation

Foundation To A Single View Of The Customer & Tailored Outreach

Overview

Personalization Succeeds With Segmentation Done Right

Targeted marketing campaigns can only hit the mark if they can align with customer preferences and expectations. However, raw transactional data of a customer on its own cannot point the way to these insights. Segmentation is the answer – based on multiple parameters including purchase patterns, behaviors, demographics etc.

To build a true and fair Single View of the Customer, our team starts with data preparation and follow this with a Customer-level Segmentation Model.

Approach To Channel Raw Data To Segmented Customer Insights

Data Preparation To Further Analysis Capabilities

Creating meaning from raw transactional data, geographical data, demographic data, and feedback data by curating them for dependable analysis.

Creating statistical KPI’s for segmentation using a single view of the customer.
Developing single segmentation models on the single view and statistical KPIs.

Must have Data for SVOC

Transaction data
Customer information data

Good to have data for SVOC

Marketing: Website forms, email lists, tradeshow leads, etc.
Customer Service: Call records, case histories, complaints, etc.

Single View Of The Customer

Developing an accurate 360 degree picture of every customer by aggregating all of customer data – purchase, buyer behaviour, demographics, feedback insights.

Segmentation Models To Amp Marketing Efforts

Geography Segmentation Model

Helping identify region-based similar target customer groups for brands to concentrate their spending in a region, which can enhance visibility significantly.

Demographics Segmentation Model

Segmentation on demographic variables such as age, gender, etc. to rightsize marketing efforts and also help to identify who would market your products/services.

RFM (Recency, Frequency, Monetary) Segmentation

Behavior-based customer segmentation – grouping customers based on their transaction history to identify who is more likely to respond to promotions.

Customer Lifetime Value For Robust Interactions And Relations

CLV is the window to look into the long-term value that can be derived from a customer to make better decisions with respect to acquisition and retention. Our teams help clients measure and leverage this is a proven tool to build lasting relationships and maximize profitability from a customer.

Steps To Measure CLV

Identifying incidents where value is created.
A unified view of customer journey on converged data.
Measuring profit at each point.
Adding together over the lifetime.

Making The Data Accessible For Definite Outcomes

Segmentation data in itself is not decisive unless acted upon. We leverage BI dashboards to make analytics from the models accessible. Our team delivers targeted dashboards that provide insights into customer behavior and preferences, enabling stakeholders to act on insights and add value to marketing efforts.

Maximize Value From Every Customer Interaction With Segmentation

Let's Talk

Avneesh

Well, for starters, I feel respected and valued for what I bring to my company. The flexibility to attend to family matters or my University and College if necessary and the encouragement to come up with my own ideas and to provide input to the team is very imperative. I feel that I am working with professionals that I can learn from and that they will push me to take on new and challenging opportunities. The environment is calm and pleasant. Our management always has an open-door policy and actively listens to our concerns, opinions and thought process. The core values and belief system that Sagar Babar, Biju Nambiar & Aniket Neurgaonkar share with us, reflects in our behaviour and mentality and are pivotal in making our office an incredible place to work at! I’m proud to have Biju Nambiar as my mentor. Biju has helped me develop leadership skills and gain a personal sense of satisfaction from knowing that I’ve helped someone. Under his guidance I’m able to expand my knowledge and skills, gain valuable advice, and build my professional networks. I’m happy to say, that I have been able to improve my communication skills, learn new ways of thinking, and, ultimately, advance my career, all because of his help, patience and guidance!

At Comsense, co-workers and peers are not just colleagues, but an extended family, where even the smallest efforts and wins are celebrated. But most importantly, everyone is supportive and is always willing to provide their help and experience to accomplish our goals. It gives me immense pride to be Team Comsense! Even though words cannot do justice for the experience I’ve had until now at Comsense Technologies, This is what I feel about working here.

Thank you everyone! And Thank you all at Comsense for being such an incredible team and Family! Looking forward to many more years working at Comsense!

Altaf

I had been attached with Comsense from the very beginning, one way or the other. But working here in person is a completely different ball game altogether. Personally, I’ve been through a lot of different companies and work environments over the past 20 odd years and have seen the (mostly) good and sometimes the ugly sides of working with a start-up. Working with Comsense will no doubt fall into the good or even the best bucket.

The founders have done a great job at inculcating the right mindsets which undoubtedly trickles through to the core and then the subsequent teams. To give a simple example, I remember that one of the team members had goofed up and used up a lot of time working on something that was not required. While it was a challenge in and of itself to buy a few more days from the client, the bigger task was to come up with the solution in the next few days, that would typically be done (working full time) in about 2 to 3 weeks. But did the team step up! Not only was the implementation done in the next few days, it was liked and appreciated a lot by the client and was used for an extensive period until a new implementation was required. That is one thing that any organization, big or small, would die to get from their team, where people who are not responsible can step up and take the ownership and take it to fruition with that same enthusiasm, with an air as if “well that was fun!”.